Defining Your Personal Brand

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Lauren Westerfield

Founder of Noble Fempire

After having spent a successful career as a veteran hospitality marketing executive, Lauren took a pivot into that unknown journey to finding her “True North.” Spending over 15 years as a key marketing executive for multiple Las Vegas hospitality and gaming companies (including Station Casinos, Golden Nugget, International Game Technology) and most recently driving marketing, brand, innovation and entertainment strategy for one of the most anticipated property rebrands and renovations at Palms Casino Resort and Spa, Lauren needed a mental break and time to find balance. Leaving her post with a lot of gratitude for the experiences the world of hospitality gave her, but feeling the effects of burnout, she committed to taking six months off in search of what she really wanted: intellectual, spiritual, and financial freedom.

Enter The Noble Fempire, LLC, a creative pursuit combined with a successful consulting business. Lauren founded this project in January 2020 by creating the blog and starting her consulting, branding, marketing and hospitality branch. With a lot of boldness, power and magic, founding the Noble Fempire, LLC is one of the critical steps to achieving her dream of influencing and helping people. A perfect combination of boss babe and soul seeker, she hopes to inspire and help others through her personal experiences and stories, and helping businesses and people thrive and improve in a dynamic world through her consulting. Her clients include hospitality and gaming companies, venture capitalists, health and wellness segments and digital projects.

Her personal love was always in the service of others; particularly serving as a mentor for college and high school students in search of a successful career and life. She served as a mentor for the UNLV School of Hospitality as well as for her high school alma mater, The Meadows School. This love and natural gravitation of helping others maneuver through life, professions and all of the good stuff in between is what spawned The Noble Fempire. Her best advocates and believers (her “Fempire”) are active in the project as well, bringing to fruition her dream and a community of like-minded badasses ready to wrap one another in positivity.

She also served as the President of the Alumni Association for her alma mater, The Meadows School, sat on the board for First Friday and still volunteers in several other capacities in the Las Vegas community. She was named “Top 40 Under 40” in Las Vegas. In addition, she has written guest articles in a variety of publications as well as speaking as an expert in the hospitality field. To keep her professional mind sharp, Lauren consults for a variety of brands and companies on marketing and entertainment strategy, digital transformation, and leadership.

Westerfield graduated from the University of Southern California with degrees in Communication and Spanish. In her spare time, Lauren dedicates herself to an active lifestyle full of golfing, yoga and fitness. She loves to cook, eat, drink wine, read and study the faith and the metaphysical. She and her husband, Chase, along with their adorable goldendoodle, Palmer, reside in Las Vegas.

“There is something to be said for finding the upside in risk. You learn, experience, grow, and live fully. Going wrong is often incidental. You really have to have trust in your greatest asset: you. Add faith, grit, a strong group of supporters and an idea that just sings, cash in your karma and go chase your dream.The universe, afterall, wants to give you everything you desire. You just have to be bold enough to let it.”

 -Lauren Westerfield, Founder of Noble Fempire

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